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June 12, 2019
 
How to weed out price shoppers
When people ask about price, there are those who simply call each office trying to find the cheapest treatment with no regard to quality or certification – then there are others who have a genuine curiosity about price.
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Avoiding seasonal highs and lows
image description here Does it seem like it is getting more difficult, and a lot more expensive, to consistently attract new cosmetic patients to your practice? Well, that’s because it is getting more difficult to attract a steady flow of patients month after month.

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Why you should stop discounting and start cross-promoting
image description here A well-tried model to spark potential patients’ interest is to offer a large discount. While this will likely bring in a few people, perhaps even a lot, rarely will it have any real impact on your sales in the long run, and most practices cannot afford to consistently offer steep discounts. What you have instead is a lot of traffic for little to no profit and less time on your calendar for the profit-making appointments.

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DIGITAL EDITION
Check out the May/June issue of The Aesthetic Guide featuring:
 • Aesthetic events and education news
 • Expanding world of body shaping technologies
 • Facial injectables update
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CALL FOR ABSTRACTS
 
image description here The Aesthetic Academy will be accepting abstract submissions for the 2019 San Diego and Dallas events. To help ensure a balanced program that delivers on a range of key themes and cutting-edge innovations, we invite you to submit abstracts for prospective contributed oral presentation(s) for one or both of the 2019 events.

Submit an Abstract
INTERESTED IN LEARNING MORE ABOUT GENERATIONAL AESTHETICS?
 
As aesthetic medicine has become more accessible and affordable for the average customer, the patient base has expanded. In order to gain a better understanding and to provide the most relevant information across all of our aesthetic brands, we would greatly appreciate you completing this quick survey. Take the Survey
 
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